“People of the future”: A space to provide a voice for citizens in the public debate about the future  

People of the Future is a proposal aimed at placing citizens in the centre of the debate about issues which affect us and involves the whole of society, addressing such fundamental topics as work, transport, food or fashion.

In the framework of this project, twice a year, BBK Kuna will promote a survey about one of the topics chosen. Sessions will be organised with the results and conclusions and held in BBK Kuna with the participation of 20 people who have responded to the survey, along with institutional representatives and expert opinions.

The sessions will include reflection and discussion panels on the topic chosen, and the conclusions drawn from the study.

The first topic chosen has been THE FUTURE OF WORK, and the dialogues associated to this subject matter will be held on 7 April.

A series of publications titled Notebooks of the Future will also be presented in the “HABITANTS OF THE FUTURE” space, a selection of short texts for information purposes created with the vocation of bringing citizens closer to the different debates that experts and institutions are addressing on the future of our society. Each text will summarise the specific topic singled out as essential for their lives by the inhabitants of the future.  And it will aim at possible desired scenarios bearing in mind the framework of sustainable competitiveness which places citizens and the planet’s attention into the centre of its paradigm. 

The following steps of “INHABITANTS IN THE FUTURE” will focus on how fashion, food, transport or families will be in 2050. All topics of great importance in the years to come.


In order to launch this initiative, BBK Kuna has started by focussing on the world of work. To this end, a representative survey has been conducted to 1000 Basque citizens about the future of work in order to gather opinions and projections about the working future of citizens in the Basque Country and provide valuable information for the public debate and decision making.

The life project of most people is marked one way or another by work. Experts and institutions outline a radical transformation horizon in this productive space.

This study provides a voice for citizens in the centre of this debate about the future of work aimed at sustainable competitiveness and social well-being. 

For this reason, any public or private entity committed to sustainability and social well-being, must pay attention to workers expectations and concerns as regards to the way work is configured.


When should we retire?; Will work have less importance in our lives thanks to technological progress?; Will teleworking from any location be normal in the future?; or How will the fight against climate change affect the world of work? These are some of the questions that are in the centre of the debate at present, and having workers’ point of view on these topics, undoubtedly, enables the debate and policies to be directed towards the needs of active working persons.

Asked about questions such as these, the survey shows the following data:


Although 80% of citizens are against it and think that 63 is the ideal age to retire, we will continue to work beyond the age of 70. Most believe that people in the future will work less hours than they do now and 63% support an unconditional basic income.


Teleworking will be the most common option according to 64% of citizens and that businesses will invade our private digital space. 84% believe that digital nomads will be normalised and be an opportunity for accessing the jobs of other countries without leaving your own territory.


81% support the European Green Deal for a fair and sustainable economy and believe it will help our youngsters access quality jobs in the Basque Country. 61% believe these new jobs will depend more on merits than contacts and that new emerging businesses will be the key players in 2050.

Most citizens see the presence of immigrants necessary in the future labour market.


Fear and hope coexist with the digital transformation and robotization. Most people believe robots will free us from the most unbearable workloads and 49% think that it is not a threat for their jobs. 62% would not accept their boss being a robot.

59.1% of citizens believe that digitalization, robotization and the development of artificial intelligence will generate new jobs.


Most citizens have not heard about many of the professions that experts say will shape the future and are unaware of the jobs that will generate the energy transition. More than 60% have never heard about professions such as waste detectors, carbon footprint specialists or data detectives.