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Anticipating Marketing 2023 Forum: “Euskadi: Sense of Purpose X”.

The importance of having one's own sense of purpose to face the triple challenge of the Fourth Industrial Revolution, Climate Change and the Globalisation of high added value services.

Date 30/03/23

Time 18:00 – 20:30h

If strategy is important in any field we think about, how could strategic marketing not be fundamental?

Asier Alea will tell us how strategic marketing focuses on the analysis of the consumer, the company and the environment to create a value proposition that differentiates brands and is a source of medium and long-term benefits, with the Basque Culinary Center as a clear example of this.


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