The eight Spains facing climate change

Official presentation of Bla Bla LAB, the Laboratory of data, narratives and tactics for the climate, together with the results of the report on the segmentation by values of the Spanish population in the face of climate change. This report establishes, after an in-depth social research, the 8 segments in which the society is composed, with the intention of being a tool to adapt the communication of climate issues to the characteristics of the receiving audiences, maximizing its effectiveness and avoiding polarization. After its success in the United Kingdom, France and Brazil, the experience is launched in Spain, with the support of the European Climate Foundation and the implementation of Legados.